Register to attend Jonathan Hoyle and Lily Meaker’s session, Design Storytelling: Communicating the Value of Impactful Lighting Design at ArchLIGHT Summit in Dallas, Texas, on September 17th at 9 am!
Session Overview: Lighting design is not merely selecting fixtures; it’s enhancing an environment, telling a story, and guiding users through the space. When done by professional designers, lighting influences users to interact with the space and evokes an emotional response. Lighting designers can be challenged by prioritizing a human-centric approach and conceptualizing the entire design vision effectively. Unlike most building materials and finishes, lighting designers cannot provide a tangible swatch to architects and owners for consideration and understanding of design strategies. Therefore, communicating the value of lighting design is crucial to gaining buy-in and overcoming preconceived notions from architects and project stakeholders.
We look forward to seeing you there and participating in the discussion around the value of impactful lighting design!
