Portland Powell Target Location Named Store of the Year by design:retail

Target Portland Powell

The Lighting Practice is thrilled to announce that design:retail has named Target Portland Powell as Store of the Year.

Target transformed a former southeast Portland, OR bowling alley into their newest small format store. Target and the design team embraced the building’s original purpose in the fit-out for the retail destination. This nod to the past was accomplished in many ways – incorporating retro signage elements, using reclaimed wood from the bowling alley lanes as a feature ceiling, and creatively integrating used bowling balls into balustrades.

The Lighting Practice was tasked with designing the interior lighting for the store. Linear pendants highlight perimeter walls, murals, and signage, providing necessary wayfinding to the stairs and elevators while encouraging customers to explore. Small LED accent lights recessed into the feature ceiling emulate markers found on a bowling lane and draw attention to this unique detail. The barrel-vaulted ceiling, once covered above the bowling alley lanes, is now exposed and proudly featured in the design. Direct/indirect linear pendants suspended over the main sales floor softly illuminate this unique ceiling structure and the sales floor below. Adjustable track lighting provides flexibility to highlight featured merchandise and product displays.

“Judges were charmed by the way Target’s design sensibility and brand were merged seamlessly into the unique environment of the neighborhood landmark,” design:retail notes. The Lighting Practice is proud to have been a part of the design team for this award-winning project.

design:retail is the industry’s leading resource for tracking retail trends news, retail products and retail projects that are crafting tomorrow’s most innovative retail environments. From luxury and fashion brands to discount and dollar stores, the magazine focuses on design strategies, technology applications, in-store marketing, new product resources and global trends that collectively build engaging customer environments in the bricks-and-mortar retail world. Store planners, visual merchandisers, retail designers, independent architects and contract designers working with high-volume retail chains, and top designers, planners and architects designing retail sites for consumer-products manufacturers depend on coverage in design:retail for cutting-edge inspiration, and information on what is driving retail design into the future.

 

Images Courtesy of Target

Target Portland Powell

Target Powell