Target, traditionally known for large suburban superstores, has created a new more compact store model for urban environments – to give customers in the neighborhood a fast and efficient shopping experience tailored to their local communities.
The first small Target store opened in the Dinkytown neighborhood of Minneapolis in July 2014, to serve the University of Minnesota campus area. Other small Target stores recently opened in Berkeley and San Francisco, while others are planned for Chicago, Washington DC, San Diego, and Philadelphia’s Market East neighborhood.
The Lighting Practice has been supporting Target in their development of this new store format and as they continue to improve and update their traditional large store design. Our team has been collaborating with the Target to develop lighting solutions to reinforce the brand, enhance the guest experience and promote sales.
Target confirms it will open store at 12th and Chestnut in 2016
Jacob Adelman, INQUIRER STAFF WRITER | 19 August 2015
Target Corp. has selected the rapidly revitalizing Market East neighborhood for its next Center City store, a sign that the long-neglected enclave is catching the attention of national retailers sought by the area’s developers.
The Minneapolis-based company plans to open a 19,000-square-foot shop at 12th and Chestnut Streets in July 2016, spokeswoman Erika Winkels said in an interview Wednesday.
Target’s confirmation of its long-rumored plan to lease space at the site being developed by Brickstone Cos. follows its disclosure in June that it would open a store in the Rittenhouse Square area, where big brands such as Zara, Uniqlo, and Brooks Bros. already have an established presence.
The company’s selection of Market East, which still hosts many of the “old, schlocky” down-market retailers that once dominated the area, is a vote of confidence in the neighborhood’s redevelopment, said Jacob Cooper, a partner and managing director at MSC Retail Inc., a real estate advisory-services firm.
Brickstone’s project, which involves almost an entire block of new construction and the rehabilitation of the site of the long-defunct Oppenheim Collins department store, includes 112 rental apartments and 90,000 square feet of retail.
Target will occupy the ground floor of the former department store and some of the newly built space, Brickstone managing partner John Connors said.
Larry Steinberg, a senior vice president at real estate brokerage CBRE, brokered the lease.
Just to the north, Washington-based National Real Estate Development is working on the first phase of a $500 million development that includes 105,000 square feet of retail and restaurant space, scheduled to open in the summer of 2016.
A few blocks away, Philadelphia’s Pennsylvania Real Estate Investment Trust and California-based mall developer Macerich plan a $325 million revamp of the run-down Gallery at Market East shopping mall.
“Those developments are going to attempt to attract not just wonderful local retailers that already have an eye for that part of the city,” said Cooper, who was not involved in the Brickstone lease. “They’re really going to go after many of the nationals,” such as Target.
Read full article: Target confirms it will open store at 12th and Chestnut in 2016