TLP Helps Philly Glow in Pink for Breast Cancer Awareness

Lit Brothers Building lit pink

From Avenue of the Arts to Battleship New Jersey to Lincoln Financial Field and beyond, Philadelphia will light up pink to raise awareness during October’s Breast Cancer Awareness Month. The lighting of Philly’s landmarks will take place on October 7th as part of the Lights for the Cure™ campaign spearheaded by CBS 3 and Susan G. Komen®.

Fourteen years ago, Joanne Calabria, Vice President of Public Affairs at CBS 3, wanted to light buildings throughout Philadelphia in pink to promote breast cancer awareness all over the city. Lights for the Cure™ was born, and Joanne reached out to TLP Founder and Principal Alfred Borden for help. Together, they worked with Philadelphia building owners to figure out the best ways to turn their building facades pink.

The Lighting Practice is proud to have been a part of this amazing campaign since Lights for the Cure launched in 2002. The CBS 3 article below shows how one idea became a citywide movement every October.


Region to Glow Pink Again as CBS 3/CW Philly, Komen Philadelphia® Launch 15th Annual Lights for the Cure™ Campaign in Honor of Breast Cancer Awareness Month

Thousands of breast health messages broadcast in history of campaign

CBS Philly | September 30, 2016

Lights, camera, go pink!  For the 15th year, LIGHTS FOR THE CURE, a joint effort by CBS 3 and Susan G. Komen® Philadelphia, will turn the area skyline pink – from the Avenue of the Arts in Philadelphia to the Battleship New Jersey docked in Camden to Lincoln Financial Field in South Philadelphia to the Bethlehem Steel Blast Furnaces in the Lehigh Valley and to the Dow Chemical Company in Newark, Delaware. The campaign recognizes National Breast Cancer Awareness Month, which runs October 1st through October 31st.  Atlantic City’s lighting of landmarks takes place on Friday, October 7th in partnership with Susan G. Komen® Central and South Jersey.

Launched in 2002, LIGHTS FOR THE CURE was the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause.


Visit CBS Philly for the full article and to see a complete list of buildings and landmarks going pink this month.