Working with Target to Transform Guest Experience

new target store layout

“It’s adios to stores filled with traditional linear isles,” Zach Lashway of KARE 11 said in a recent news segment about what Target is calling its next generation of store design.

Starting in a handful of Target stores this fall, guests will see entirely reimagined store layouts that meet their needs in new ways.

Cross-merchandise product presentations and two separate entrances are just a few of the changes that are part of the upcoming revamp. TLP is working with Target to develop innovative lighting solutions for their guests. A video posted on ABC’s WFAA 8 website shows a sneak peek at the new design and a few additional perks customers can expect in the coming months and years.

Target Video


When visiting one of Target’s revamped stores, don’t forget to check out the new lighting!


Target revamping 500 stores

WFAA 8 ABC | March 2017

MINNEAPOLIS – The Target experience you know is about to change.

“It’s really creating a more inspiring guest experience for our guests,” says Target spokesperson Kristy Welker.

The approach is called the next generation of store design.

“Over the next three years Target is going to invest billions of dollars, reimagining our stores,” says Welker.

The Minneapolis-based retailer says shoppers will see everything from new-elevated, cross-merchandise product presentations to two separate entrances.

“One for inspiration, showcasing those beautiful cross-merchandise products, and another showcasing ease,” Welker says. “A guest can pull up to our store, have their order pick-up brought out to them. Or they can run in quickly for 10 minutes and grab a grocery item and run out. Curved center aisles, concrete floors and unique lighting treatments that really draw our guests in and inspire them to shop.”

Read the full article and get an insider look at the new store layouts here.

The Lighting Design Team

John Conley, Lighting Designer

John Conley
Lighting Designer

Jacob Cogley, AIAS
Lighting Designer