The Lighting Practice collaborated with Target to create a memorable shopping experience for their Bronx, New York guests. Playing off the company’s bullseye branding, seven interlocking 12-foot diameter glowing rings provide a modern and exciting first impression. The vocabulary continues on the sales floor, using sleek lines and rings of light for wayfinding and interest. Key destinations such as beauty, market, fitting rooms, and check lanes become clear focals in the store. A unique food hall concept greets shoppers who want a coffee or snack. Warm finishes, delicate decorative lighting, and zoned dimming creates an intimate place for guests to relax. The fully dimmable store lighting surpasses the stringent requirements of the New York City Energy Conservation Code.