The Lighting Practice is pleased to announce that the Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, awarded TLP’s marketing team with an Award of Excellence in the Promotional Campaign-Digital category for TLP’s 30th Anniversary Campaign. The marketing campaign was spearheaded by Principal Jered Widmer, IALD, MIES, Darcy Veneziale, CPSM, and Karina Vargas-Aquino.
To promote the firm’s milestone anniversary and engage clients and team members, TLP launched a month-long digital campaign during October 2019 targeting current and past clients, design partners, team members, and the lighting community. The campaign relayed the history, culture, experience, and expertise of The Lighting Practice with infographics, before and after project photos, award recognitions, project highlights, and team photos.
The 30th Anniversary Campaign previously received First Place for its category and Best in Show at the SMPS Philadelphia Philly’s Phinest Awards reception on January 30, 2020.
Congratulations to TLP’s marketing team on their national recognition! Click here to watch the virtual award’s ceremony